Increase customer retention by improving user satisfaction with Ailo's bills and transactions features through the improvement and creation of new features.

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Lead product designer on the development squad responsible for bills and fees on the platform.

• Worked in a cross functional squad to design new features and iteratively improve on existing ones based on customer feedback and business priorities.
• Worked with product manager to define product requirements and collect user feedback.
• Worked with development team to translate ideas into designs that were feasible for delivery.

• Simplified and improved the usability of how bills are added to the platform, decreasing the average time customers spent creating a bill from 62 to 38 seconds, saving a property manager on average 75 minutes of work per week 
• Contributed to building core functionality which helped customers off-board from competing platforms and increased Ailo's revenue and market position
• Designed and architected new features from scratch such as invoice templates, saving property managers hours of manual work per week
• Took ownership of customer complaints related to the financial account transactions page, pushing for enhancements to filtering and search functionality leading to a reduction in support tickets